Williams Bay is a charming village located on the West Shores of beautiful Lake Geneva. Lake Geneva was developed in the 1800’s as a retreat for the wealthy of Chicago…commonly referred to as the “Newport of the West”. Today, it remains a popular destination for thousands of people seeking a getaway. “The Bay” is among the most desirable location on Lake Geneva. Williams Bay is home to a beautiful lake side park including a beach for family enjoyment. The park also has a public boat launching facility. Friendly restaurant owners welcome guests with options from eating outside in beachwear to fine dining with delightful views. Shop owners enjoy assisting customers in their treasure-hunting. Many Williams Bay businesses are owned and operated by local families who treat you like one of their own. “The Bay” is centrally located and is minutes from both downtown Lake Geneva and Fontana.